Apple continues to lose ground in the Asian markets due to the high competition from local producers. So, given the high price compared to similar gadgets manufactured in China Apple's sales continue to decline, while the market share in the first quarter fell below 13% compared with 16% for the same period of the previous year. Revenues from sales in China fell 26% to 12.49 billion dollars. In the company say about the focus shift to online payments, applications and services, but the drop in sales is likely to continue in the coming periods. We forecast a drop in the company's share price by 10-12% in the medium term.