Shares of the company Groupon have strongly fallen after the publication of data according to which the company is spending on new products and marketing to attract new customers more than previously expected. As a result, the company had a loss of 3 cents per share according to the quarterly results. At the moment, the company is experiencing problems with the targeting of customers and rising costs of attracting new customers. We recall that the price of public offering was $ 20, and now quotations are below $ 6. We expect a further decline of the company stocks and recommend holding short positions with the reduction potential by 10-15% in the medium term.