08.12.2014 - McDonald's reduced sales

McDonald's announced reduction in sales in all divisions in November. The company continues to be negatively affected by strong competitors. Global sales of the company fell by 2.2%, which was 0.5% worse than analysts' forecasts. We recall that in October, sales fell by 0.5%. In the US, sales decline was 4.6%, compared with an expected decline of 1.9%. In the Asia-Pacific region, a decline of 4%, but analysts say the improvement of the situation after the scandal with the delivery of the overdue product. At the moment, in the company are looking for new methods to deal with the falling sales. Due to the weak performance of the company, we recommend not to include shares of the company in a long-term investment portfolio and expect fall of quotations of the company.

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