10.09.2014 - Apple introduced new products

Yesterday was held the presentation of new products from Apple. Thus, there were new versions of smartphones and IPhone6 IPhone6 Plus, watch Apple Watch and payment system Apple Pay. It should be noted that sales of smartphones provide more than half of the company's revenue and in the coming months, we will probably see a strong demand for smartphones, which will increase the company's revenue. At the same time, the the second place in profits of the companies engaged in the sale of tablets, which in the last quarter fell by 19.2% compared with the previous period. Brand new product in the form of a watch can be a successful one for the company, but it will have a much smaller impact on the financial performance of the company. Payment system of the company can bring the most benefit in connection with the practical use and a lot of potential profit for the company. A negative for a corporation is security problems in the cloud service, which does not have a major impact on the financial performance, but may worsen the overall picture. Shrinking market share iOS to 11.9% this year compared with 13.4% in the past indicates a decrease the growth potential of the company's sales.

Given the fact that the pace of growth and profits fall since the previous release IPhone's share price declined, we recommend keeping the stock in the long-term portfolio, but do not recommend buying them for the short and medium term due to the fact that according to our estimates the price in recent months rose on expectations of new products, and their presentation will force many investors to take profits.

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