11.06.2015 - Nike will be the official partner of the NBA
Nike's stock price shows growth the background of reports on the signing of the contract with the NBA for eight years. Thus, the company will be the official provider of apparel instead of rival Adidas. Under the terms of the partnership, the company will also be an official brand for the WNBA and NBA D-League. In addition, Nike will be the first partner whose logo will be on the uniform of players. Given the strong financial results and a successful marketing strategy, we expect continued growth of shares by 30-33% per year.