American automaker Ford Motors Co announced its intention to invest 4.5 billion dollars in the development of electric vehicles. The investment program will last until 2020. During this period it is planned to develop 13 new models of electric and hybrid cars. After 4 years, it is planned to increase the share of these vehicles to 40% of total production compared to 13% today. At the moment, we expect further reduction of the company's share price by 7-10% in the medium term, but in the long term, we remain optimistic about the stock.