The company Publicis Groupe buys 20% stake in the company Matomy Media Group, which is engaged in the Internet advertising technologies. It is worth noting that the company's technology attracted considerable interest from technology companies. Matomy Media Group is located in Tel Aviv, will sell about 17.9 million shares - 20% of the total number of shares and will have the opportunity to buy an additional 4.4 million shares, which will increase the value of the transaction up to $ 82 million. It should be noted that Tel Aviv is inferior in number of patents only to Silicon Valley. We are positive about this transaction and look forward to the growth of quotations Publicis Groupe by 20-25% per year.