Clothing retailer J.C. Penney reported results for the third quarter of this year, which has led to the downfall of the company. Thus, the company improved its EBITDA forecast to 645 million dollars this year, against a previous forecast of 620 million dollars. The company's loss narrowed to 137 million dollars against 188 million dollars in the same period last year. Sales rose by 4.8% to $ 2.9 billion. After a sharp fall in the last years the company continued to be under pressure of strong competition, but sales growth indicates the likelihood of the company's shares increase by 25-30% per annum after the current downward momentum.