Shares of Dollar General are among the most attractive in the segment of retailers. A number of investment companies have improved their forecasts on the stock and forecast growth of 20-25% per year. It is worth noting that recently the company reported results for the first quarter. Profit was 14% better than analysts' expectations and reached 253.2 million dollars. Sales rose by 8.8% despite increased competition on the market. The reason for the success was an aggressive investment strategy aimed at increasing the presence of chain stores and a successful marketing strategy. We forecast the company's shares up to 30% per year and 17-20% to the end of 2015.