The corporation J.C. Penney stated a decrease in the level of net loss in the third quarter with revenue growth to 2.8 billion dollars. At the same time, analysts of Thompson Reuters were expecting a loss of 93 cents per share and revenue to 2.79 billion dollars. Improved performance was noted in segments of male and women's clothing, accessories and products for home and jewelry. Let us recall that the company's shares were plummeting over the past year and a half, and the company's bonds are rated as junk. Considering the low stock price and improved financial performance, we recommend to consider the company's shares to be included in a long-term investment portfolio after fixing quotations above 10 dollars per share.