20.08.2014 - Shares of McDonald's have become more attractive

After a significant decline, McDonald's shares once again become attractive. We recall that the reason for the six-week drop in prices was the scandal with the use of expired meat in China and a drop in sales in the United States. It is worth noting that the company ceased work with a supplier who sold poor-quality products, but despite this the sales in the Asia-Pacific region, the Middle East and Africa fell by 7.3%, while global sales were down 2.5%. Significant competition in the United States led to a decline in revenue in the country at 3.2% in July.

Despite the drop in sales, the company has a number of advantages such as the world's largest restaurant chain. The company carried out an active advertising campaign, developed new products. In addition, the location of the restaurant is an important advantage of the company. We recommend including the company's shares in the long-term portfolio with growth potential in the medium term by 10-12%.

RISK WARNING: Trading of complex financial products, such as Stocks, Futures, Foreign Exchange ("Forex"), Contracts for Difference ("CFDs"), Indices, Options, or other financial derivatives, on "margin" carries a high level of risk, and may not be suitable for all investors. The possibility exists that you could sustain a loss of some or all of your initial investment and, therefore, you should not invest money that you cannot afford to lose. You should be aware of all the risks associated with trading these markets, and seek advice from an independent financial advisor if you have any questions or doubts. Please carefully read our full "Risk Disclosure" and "Risk Disclosures for Financial Instruments & Investment Services". FXFINPRO Capital is the trading name of PFX Financial Professionals Limited, a limited liability company formed under the laws of Cyprus, registered with the Registrar of Companies in Nicosia, Cyprus, under nr. HE 237840 and regulated by the Cyprus Securities and Exchange Commission with license number 193/13.