20.08.2014 - Shares of McDonald's have become more attractive
After a significant decline, McDonald's shares once again become attractive. We recall that the reason for the six-week drop in prices was the scandal with the use of expired meat in China and a drop in sales in the United States. It is worth noting that the company ceased work with a supplier who sold poor-quality products, but despite this the sales in the Asia-Pacific region, the Middle East and Africa fell by 7.3%, while global sales were down 2.5%. Significant competition in the United States led to a decline in revenue in the country at 3.2% in July.
Despite the drop in sales, the company has a number of advantages such as the world's largest restaurant chain. The company carried out an active advertising campaign, developed new products. In addition, the location of the restaurant is an important advantage of the company. We recommend including the company's shares in the long-term portfolio with growth potential in the medium term by 10-12%.