Next week, the world's largest social network Facebook will introduce a new platform for advertising that will strengthen the company's position on the advertising market, where the first place belongs to Google. The new product is called the Atlas and is a modified version of the program that was bought from Microsoft. This service will help marketers to better understand the targeting of advertising by studying the preferences of the client both on Facebook and other sites. We recall that the in the second quarter Facebook received revenue 2.68 billion. We maintain a long-term positive outlook on the stock and recommend keeping them in long-term portfolio with growth potential up to 30% for the year.