Coca-Cola Corporation will introduce a new product on the Mexican market. We recall that Mexico has the biggest consumption of soda Coca-Cola per capita in the world. The new product is called Coca-Cola Life and is designed to attract the audience over 30 years. Distinction of the drink is aimed at combating obesity and diabetes.
We anticipate that this marketing approach will enable to increase sales in the country which consumes about 5% of the world's soda Coca-Cola. Considering leading position in the beverage market, we recommend keeping the stock in the long-term investment portfolio with growth potential up to 15% for the year.