28.05.2015 - Swatch will begin selling smart watches

Swiss group Swatch, which is the world's largest watch manufacturer announced the launch of the sale of its own smart watch in two countries this summer. Sales will start in Switzerland and in another large country, but the company did not specify which it will be. Analysts predict that it will be China or the United States as the two biggest markets in the world. This step will allow the company to reduce losses in case of the growing popularity of smart watches from Apple. We forecast the company's shares in the medium term.

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