30.05.2014 - Apple confirms the purchase of Beats Electronics
In early May, on the market appeared the information about the possibility of buying by Apple the headphones and audio producer, who also owns the online music service Beats Electronics over $ 3.2 billion Apple confirmed the purchase of shares, but the price was $ 200 million less.
This Apple’s acquisition was the most expensive in the history of the company, which has never spent more than 1 billion for such transactions.
New acquisition should allow Apple to improve its position on the market of audio accessories and music services. We expect growth of Apple price by 10-15% in the medium term.